Balenciagaverse

Photoshop | Procreate | Adobe | Illustration

Creating an experience zone for consumers to try out and buy brand's top-selling sneakers that will be available in both metaverse, and physical form. While augmented reality allows the consumer to experience their imaginary world from a digital screen; Balenciaga will combine the digital aspect into the physical shop. Elevating consumer experience by delivering an authentic music track, custom workshop and snacks (biscuits and wine). Consumers can continue to customize their sneakers in the digital world through Balenciaga App and/or website for digital add on.